A multidisciplinary practice dedicated to creating honest, atmospheric visuals with
a poetic lens.
Team Dr Joseph
,
Art Direction, Photography
,
2025
01
Product Launch Reel
02
03
04
05
06
07
Team Dr Joseph
,
Art Direction, Photography
,
2025
01
Product Launch Reel
02
03
04
05
06
07
Team Dr Joseph
,
Art Direction, Photography
,
2025
Art direction, photography and video for the launch of the Team Dr Joseph 2025 Advent Calendar. The project's visual direction is a play between shadow and light, designed to reflect both clarity and intrigue.
01
02
03
04
Product Launch Reel
05
06
07
Team Dr Joseph
,
Art Direction, Photography
,
2025
Art direction, photography and video for the launch of the Team Dr Joseph 2025 Advent Calendar. The project's visual direction is a play between shadow and light, designed to reflect both clarity and intrigue.
01
02
03
04
Product Launch Reel
05
06
07
La Tourette by Thomas Sear-Budd
,
Editorial Design
,
2018
01
02
03
04
05
06
La Tourette by Thomas Sear-Budd
,
Editorial Design
,
2018
01
02
03
04
05
06
Team Dr Joseph
,
Art Direction, Photography
,
2025
I provided both art direction and photography for Team Dr Joseph to launch their new Nourishing Lip Balm. The project's visual direction was anchored in a mood of sensorial elegance, celebrating the ritual of self-care through a warm, textural, and calming visual language. Through a thoughtful creative process, the visuals were crafted to reflect the balmy feel of the lip balm, reinforcing the brand's natural values. The assets, which included still imagery and short-form video, were used across the brand’s website, social media, email marketing, and print collateral.
01
02
03
04
05
06
07
08
Team Dr Joseph
,
Art Direction, Photography
,
2025
I provided both art direction and photography for Team Dr Joseph to launch their new Nourishing Lip Balm. The project's visual direction was anchored in a mood of sensorial elegance, celebrating the ritual of self-care through a warm, textural, and calming visual language. Through a thoughtful creative process, the visuals were crafted to reflect the balmy feel of the lip balm, reinforcing the brand's natural values. The assets, which included still imagery and short-form video, were used across the brand’s website, social media, email marketing, and print collateral.
01
02
03
04
05
06
07
08
Tarkett Australia
,
Photography
,
2025
I collaborated with Michelle Halford for Tarkett Australia to bring their 2025/26 commercial flooring collection to life. The work came together in five distinct schemes for healthcare, retail, workplace, education and aged care and was showcased across both their brochure and website. Credits: Art Direction, Styling & Text by Michelle Halford
Restore
Restore
Project Motion Showcase
Collected
Nurture
Nurture
Harmony
Harmony
Balance
Balance
Tarkett Australia
,
Photography
,
2025
I collaborated with Michelle Halford for Tarkett Australia to bring their 2025/26 commercial flooring collection to life. The work came together in five distinct schemes for healthcare, retail, workplace, education and aged care and was showcased across both their brochure and website. Credits: Art Direction, Styling & Text by Michelle Halford
Restore
Restore
Project Motion Showcase
Collected
Nurture
Nurture
Harmony
Harmony
Balance
Balance
Alowe Skincare
,
Art Direction, Photography
,
2025
I collaborated with Alowe Skincare, a brand that is soft, ethereal, and rooted in nature, to help them evolve their visual image identity. The creative vision was brought to life through a two-part shoot that contrasted a controlled studio setting with an outdoor location. The visuals were crafted to reflect the brand's values more deeply, shifting their identity from clean white visuals, to a more natural, warm and tactile mood. The assets included imagery for web, social media, and other brand collateral.
01
02
03
04
05
06
07
08
Alowe Skincare
,
Art Direction, Photography
,
2025
I collaborated with Alowe Skincare, a brand that is soft, ethereal, and rooted in nature, to help them evolve their visual image identity. The creative vision was brought to life through a two-part shoot that contrasted a controlled studio setting with an outdoor location. The visuals were crafted to reflect the brand's values more deeply, shifting their identity from clean white visuals, to a more natural, warm and tactile mood. The assets included imagery for web, social media, and other brand collateral.
01
02
03
04
05
06
07
08
Team Dr Joseph
,
Art Direction, Photography
,
2025
For this new product launch, I provided art direction, photography, and styling, building on an ongoing relationship with the brand—continuing to evolve their visual identity through imagery and brand perception. The goal was to create a refined atmosphere that balanced warmth and freshness. The final imagery is serene, inviting, and tactile, combining studio set visuals with skin shots to tell the full story. The product continues to sell out since the launch.
01
02
03
04
05
06
07
08
Team Dr Joseph
,
Art Direction, Photography
,
2025
For this new product launch, I provided art direction, photography, and styling, building on an ongoing relationship with the brand—continuing to evolve their visual identity through imagery and brand perception. The goal was to create a refined atmosphere that balanced warmth and freshness. The final imagery is serene, inviting, and tactile, combining studio set visuals with skin shots to tell the full story. The product continues to sell out since the launch.
01
02
03
04
05
06
07
08
Tiny Table Co
,
Photography
,
2021 - 2024
An ongoing collaboration to build a strong foundation for the brand's visual identity. I am often creating new campaign and product imagery to be used across their social media, website, e-commerce platforms, and with retail stockists. The final imagery is a cohesive, versatile library of content that is clean, refined, and perfectly aligned with the brand's sophisticated aesthetic.
01
02
03
04
05
06
07
08
Tiny Table Co
,
Photography
,
2021 - 2024
An ongoing collaboration to build a strong foundation for the brand's visual identity. I am often creating new campaign and product imagery to be used across their social media, website, e-commerce platforms, and with retail stockists. The final imagery is a cohesive, versatile library of content that is clean, refined, and perfectly aligned with the brand's sophisticated aesthetic.
01
02
03
04
05
06
07
08
Field of Play
,
Photography
,
2022
I collaborated with design studio Field of Play to create imagery to showcase their packaging design for Puresport, a CBD and wellness brand. The imagery was crafted to reflect the packaging design, which uses a variation of pattern and colour to differentiate each product. The visuals also used reflective elements to play on the pattern of the packaging, highlighting the geometry of the patternwork—a design decision that makes a visual nod to the aesthetic of a running track.
01
02
03
04
05
06
07
08
09
10
Field of Play
,
Photography
,
2022
I collaborated with design studio Field of Play to create imagery to showcase their packaging design for Puresport, a CBD and wellness brand. The imagery was crafted to reflect the packaging design, which uses a variation of pattern and colour to differentiate each product. The visuals also used reflective elements to play on the pattern of the packaging, highlighting the geometry of the patternwork—a design decision that makes a visual nod to the aesthetic of a running track.
01
02
03
04
05
06
07
08
09
10